Lead Generation
The process of identifying and attracting potential B2B customers who show interest in your product or service.
Learn more 27 Terms
B2B & CRM Glossary
Plain-language definitions for lead generation, CRM, sales automation, and marketing terms — each linked to in-depth guides, pillars, and solutions on LeadGrow AI.
Core Concepts
CRM (Customer Relationship Management)
Software that stores contact records, tracks interactions, and helps teams manage leads through the sales pipeline.
Learn moreLead Management
Capturing, organizing, scoring, and routing inbound and outbound leads so sales teams can prioritize the right opportunities.
Learn moreB2B (Business-to-Business)
Commerce between companies rather than direct-to-consumer sales; typical deal cycles are longer and relationship-driven.
Learn moreBusiness Growth Automation
Connecting lead generation, CRM, and sales automation into one system so growth teams scale without manual handoffs.
Learn moreSales
Sales Automation
Using software to automate repetitive sales tasks such as lead assignment, follow-up reminders, and pipeline updates.
Learn moreLead Scoring
Ranking prospects by fit and intent signals so reps focus on leads most likely to convert.
Learn moreSales Funnel
A staged model of the buyer journey — awareness, interest, consideration, and purchase — used to measure conversion at each step.
Learn morePipeline Management
Tracking deals and leads across sales stages to forecast revenue and spot bottlenecks before they stall revenue.
Learn moreLead Qualification
Evaluating whether a prospect matches your ideal customer profile and has budget, authority, need, and timeline to buy.
Learn moreOutbound Sales
Proactively reaching prospects via email, calls, or ads to create opportunities rather than waiting for inbound interest.
Learn moreMQL (Marketing Qualified Lead)
A lead that marketing has deemed ready for sales follow-up based on engagement, fit, or explicit interest signals.
Learn moreSQL (Sales Qualified Lead)
A lead that sales has validated as a genuine opportunity with defined next steps toward a closed deal.
Learn moreWin Rate
The percentage of qualified opportunities that close as won deals — a core metric for sales efficiency.
Learn moreMarketing
Lead Nurturing
Building relationships with prospects over time through targeted follow-up, content, and automated sequences until they are ready to buy.
Learn moreMarketing Automation
Technology that automates email campaigns, segmentation, and multi-step nurture workflows based on prospect behavior.
Learn moreCustomer Acquisition
The full process of winning new customers — from first touch and lead capture through conversion and onboarding.
Learn moreIntent Data
Behavioral signals — such as searches, content views, or category interest — that indicate a prospect is actively researching a solution.
Learn moreConversion Rate
The percentage of leads or visitors who complete a desired action, such as a demo request or purchase.
Learn moreInbound Marketing
Attracting prospects through content, SEO, and value-first touchpoints rather than interruptive outbound outreach.
Learn moreAccount-Based Marketing (ABM)
Coordinating marketing and sales around a defined list of high-value target accounts with personalized campaigns.
Learn moreDrip Campaign
A series of scheduled emails or messages sent automatically over days or weeks to educate and warm up prospects.
Learn morePlatform & AI
Semantic Search
AI-powered search that understands meaning and context in natural language rather than relying on exact keyword matches.
Learn morePay-Per-Lead
A pricing model where buyers pay only when they receive a verified lead, common in B2B marketplaces and performance channels.
Learn moreLead Marketplace
A platform where vendors list opportunities and buyers discover, purchase, and manage verified B2B leads in one place.
Learn moreLead Enrichment
Appending firmographic, contact, and intent data to raw leads so reps have context before the first conversation.
Learn moreAI CRM Platform
A CRM enhanced with AI for lead matching, recommendations, semantic search, and automated sales workflows.
Learn moreExplore related resources
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